Everyone talks about it all the time online - your target audience, your perfect bride, your dream clients. These are all different ways to talk about the same thing - your ideal client. Everyone talks about it, because it's really important. In fact, ruthlessly going after your ideal client is critical...
Do you remember the early days of live streaming video {cue all the Periscope hearts}? We watched intently as our friends and colleagues braved the big bad Internet while the trolls stormed-in to the chatbox. This live streaming video thing had a fresh appeal being unscripted,...
Want to get away from the post-production grind and get back to making pictures? Join the club. But how do we, as photographers, deliver excellent quality images, while minimizing the time we spend editing a session? How do we grow our business when we are...
I’ve been a wedding photographer for a decade now. When my business was younger, growth was organic and easy to come by: we had great word of mouth, killer reviews from happy clients, and an increasingly growing network. Then, all of a sudden, my revenue plateau’d. What happened? Well,...
A couple of years ago, film photographer Erich McVey set out to find wood boxes for presenting prints to clients. Something solid, timeless. Elegant but simple, and affordable enough to be included as gifts in his wedding packages. You wouldn’t think it would be that difficult. Wrong. There...
I started my career in photography sort of on accident. I was in my middle-twenties, largely inexperienced, and excited to have been invited to work as a photographer for a growing studio. We were working hard and fast and the studio grew very quickly. And...
We’ve reached (one of many) peak busy times in the industry—summer is nuts and there’s just no getting around it. It’s an overwhelming time of year and it’s easy to feel stretched thin with shooting, editing, keeping up with social media, communication with clients and...
Starting a photography business is exciting but properly setting up business is so super important! We need to make sure you’re on the right path! This high-level checklist is great for EVERYONE. The hobbyist considering going legal The newbie wanting a guide The advanced photographer running their...